SportsAid Eastern was established in 1999 along with 8 other regional charities across England along with the home nations. We currently generate our income through sporting lunches bringing together local and national businesses keen to help young people achieve the best they can in their chosen sport. Typically we assist young people who are already on the talent pathway achieving national rankings, but do not yet qualify for National Lottery assistance and rely heavily on the bank of Mum and Dad.
We also provide opportunities to shine the spotlight on local businesses, to network amongst like-minded people, listen to guest speakers, meet the young athletes we’ve helped and to provide a clear line of sight between sponsors and the outcomes their donations enable.
Together, we support and develop the next generation of Olympic and Paralympic talent. The success of an athlete benefits not only the sport itself, but the community in which they live and the whole sporting-engaged society across the UK.
The SportsAid Eastern Difference
SportsAid supports over 1,000 athletes aged between 12-18 every year
Athletes supported since London 2012
Medals at Gold Coast 2018 from SportsAid athletes
No. of SportsAid Eastern athletes at Tokyo 2020 Olympics
No. of SportsAid Eastern athletes at Tokyo 2020 Paralympics
Through the national charity SportsAid Eastern helps SportsAid support over 1,000 athletes each year – the vast majority aged 12 to 18 – by providing them with a financial award to help towards training and competition costs. This acts as a real motivational boost as it is often the first recognition they receive outside of their support network. Most of them rely heavily on their parents as they have no other funding.
These athletes are Great Britain’s brightest sporting prospects. They are nominated to SportsAid by the national governing bodies of more than 60 sports based on set criteria. The typical value of a SportsAid award is £1,000, with money generated through a combination of commercial partnerships, trusts, charitable funds and fundraising activities.
The charity also delivers personal development training to many athletes through workshop sessions and mentoring by Olympians, Paralympians and industry experts. Subjects range from performance lifestyle management to sports psychology, nutrition, telling your story through the media and how best to seek further sponsorship.
The national charity also manages the Talented Athlete Scholarship Scheme (TASS) and Backing The Best programme on behalf of Sport England. TASS helps athletes aged 16 upwards balance their sporting and academic careers, while Backing The Best supports the most financially challenged young sports stars looking to overcome cost barriers to fulfil their potential.